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Tease the Reader With the Main Benefit of Watching Your Sales Video.
The goal of the title and subtitle is to get the visitor to watch the video.
Headline: Why This Course is So Great...
- 1THE FIRST BENEFIT OF FOLLOWING YOUR COURSE
Proin gravida nibh vel velit auctor aliquet. Aenean sollicitudin, lorem quis bibendum auctor, nisi elit consequat ipsum, nec sagittis sem nibh id nunc consequat auctor velit ut elit. - 2Proin gravida nibh vel velit auctor aliquet. Aenean sollicitudin, lorem quis bibendum auctor, nisi elit consequat ipsum, nec sagittis sem nibh id nunc consequat auctor velit ut elit.
- 3ANOTHER REASON WHY YOUR COURSE IS WHAT THEY NEED
Proin gravida nibh vel velit auctor aliquet. Aenean sollicitudin, lorem quis bibendum auctor, nisi elit consequat ipsum, nec sagittis sem nibh id nunc consequat auctor velit ut elit. - 4EXPLAIN WHY YOUR COURSE IS BETTER THAN THE OTHER OPTIONS OUT THERE
Proin gravida nibh vel velit auctor aliquet. Aenean sollicitudin, lorem quis bibendum auctor, nisi elit consequat ipsum, nec sagittis sem nibh id nunc consequat auctor velit ut elit.
Show All the Value They Get in the Course
6 Video Courses that will will help you get [the main benefit of the course]
Main Benefit of Course 1
Duration: 3h 55m
Tell them what they will discover in this course and how this will help them achieve their goal.
Main Benefit of Course 2
Duration: 3h 55m
Tease the content of the course. When reading this, they need to think "I need to learn this RIGHT NOW"
Main Benefit of Course 3
Duration: 3h 55m
For each course, ask yourself:
What will they learn? Why is this important?
Main Benefit of Course 4
Duration: 3h 55m
Link the title and the image to the course delivery page.
Main Benefit of Course 5
Duration: 3h 55m
The images help to make your digital course look more "real". If you do not have screenshot images of your course, try using icons instead.
Main Benefit of Course 6
Duration: 3h 55m
By now the reader should be blown away by everything that they will be able to achieve after following your online course.
About the Author
Explain why you're to right person to teach this stuff. Nam nec This paragraph will convince the reader that you have the right "credentials" to be the teacher of this course. This doesn't necessary mean you need to have a diploma! Tell your experience, your struggles and how you overcame them. Talk about results you've obtained for yourself or other clients. Don't make this section too long, just long enough to build credibility and to show off your personality. People buy from people, not from websites. This will help to make a personal connection.
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This Headline is About What You'll Get
Tell them how many lessons are in the course, how long they can access them, etc.
LEARN MORE ›
Are you offering worksheets, PDF summaries, checklists, homework, audio files,... Make sure to talk about it!
LINK TO THE APPROPRIATE SECTION ›
Use icons to symbolize your offer. The image should help to understand immediately what they'll get.
LEARN MORE ›
What People Are Saying...
HIGHLIGHT AN OBSTACLE YOUR CUSTOMER OVERCAME THANKS TO YOUR PRODUCT.
“Aenean sollicitudin, lorem quis bibendum auctor, nisi elit consequat ipsum, nec sagittis sem nibh id elit. Duis sed odio sit amet nibh vulputate cursus a sit amet mauris. Morbi accumsan ipsum velit. (Nam nec tellus a odio tincidunt auctor a ornare odio.)”
Marc Stevens (Web Design Media)
TELL WHY THEY HESITATED TO JOIN BUT ARE HAPPY THEY DID...
“Aenean sollicitudin, lorem quis bibendum auctor, nisi elit consequat ipsum, nec sagittis sem nibh id elit. Duis sed odio sit amet nibh vulputate cursus a sit amet mauris. Morbi accumsan ipsum velit. (Nam nec tellus a odio tincidunt auctor a ornare odio.)”
Dana Moore (Software Solutions)
LET YOUR CUSTOMER'S STORY DO THE SELLING!
“Aenean sollicitudin, lorem quis bibendum auctor, nisi elit consequat ipsum, nec sagittis sem nibh id elit. Duis sed odio sit amet nibh vulputate cursus a sit amet mauris. Morbi accumsan ipsum velit. (Nam nec tellus a odio tincidunt auctor a ornare odio.)”
Chris Newton (Blog Designer)
Is This Course Right For You?
Your course is not for everybody, you can use this section to pre-select the customers that will get the best results.
Who is this for
Who is this not for
Get [Desired Result] in [Time span]
Your guarantee should take away the risk of investing in your product. Eg. Try this online course risk free for [time span - the longer the better] and if you do not [get the desired outcome] just send us a message and we'll refund your money, no questions asked.
Bonus Section, Time to Over Deliver!
Bonuses are super powerful and will add more value to your core offer. You can also use them to create urgency by offering a bonus for a limited time only.
Access to a private Facebook Group
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+
Office Hours = weekly conference call
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+
Free Bonus Report
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Start Today! Choose Your Plan Below
Offering more than one package will multiply your turnover.
Package 1 only $18
Package 2 only $29
Package 3 only $59
FAQ
Here are answers to some frequently asked questions:
What should you add to the FAQ?
What happens next?
How long do I have access to the course?
Didn't find the answer you're looking for?
How can I get a refund?
Why should I buy this course instead of [competitor's]?
Add as many questions as necessary!
One last thing...
Don't be Left Behind: Get [Course] Today!
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